Whenever I hear talk of "this economy" or how "slow things are in the industry (name your sector: Hotels, spirits, wines, catering) as a knee-jerk email reply to a message, I say to myself, either they have not read any of the messages we've sent and still assume we are an old fashioned ice carver or they are simply destined to fail because of their own willingness to succumb and be doomed by inaction.
Sounds harsh doesn't it?
Well then, how do you explain the growth and major account successes that Ice Caters is Experiencing today?
We sell frozen water in a box. Who in their right budget conscious mind needs an expensive ice sculpture? No one, that's who.
Here's the difference. Ice Caters is not an ice sculptor. We offer an experience. A memorable and ground breaking experience for customers and guests. What we offer is generally smaller, easier, and much less expensive than traditional full block designs.
This is what smart marketers have discovered. Ice Caters offers sales generating opportunities, not budget draining and logistically worrisome scenarios.
And if we've continued to grow and catch on during the Great Recession when everyone has been frozen into inaction, perhaps you owe it to yourself (and your company) to take a deeper look.
If you are thinking "we don't do ice sculptures anymore" or "we don't have budget for ice sculptures." what you have yet to recognize is that we offer a range of never before possible solutions that are all intended to be sales generators:
- Logoed cocktail ice (your brand in every drink!)
- Individual serving and table top designs that generate an immediate and lasting response. (Just order the Seafood appetizer at Wynn or Encore Las Vegas, or the caviar room service at Caesars Palace, or even the house specialty Gin and Tonic at the SLS Beverly Hills).
- Not to mention our simplest offering that is guaranteed to create a major impact: Ice Balls.
By the way, these are all items that have been actively helping our clients sustain and grow sales of high margin menu items while some of you have been wringing your hands over how slow sales are during this Great Recession..
For Brand marketing ROI, just ask the national accounts team at Pernod-Ricard what their VIP national customers remember from the great party they threw at South Beach earlier this year. Okay maybe the venue (Versace Mansion), but I bet you a case of Ice Balls they're still talking about the Absolut bottle shaped cocktail ice in every drink. That's delivering ROI that matters.
So be on the offense.
Think out of the box. Create sales, marketing and customer success with an Ice Caters program that will deliver ROI for you.
We may offer "ice in a box" but we specialize in helping you succeed by thinking out of the box.
After all, We sell frozen water in a box. Surely we can be part of your sales strategy today and join us to chronicle innovation and success in America 2010: The Great Recovery.
Ice Caters is launching America 2010: The Great Recovery is a year long project to chronicle the success and accomplishment of individuals and organizations within the hospitality, beverage marketing and culinary industries. It is a national project sponsored by Ice Caters, in association with leading industry innovators.
Please contact me to get involved. Be part of the movement.
Michael Shoer
Founder and CEO
Ice Caters.com
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